Is it buzz-worthy or just…busted? In this episode of Ducks Unplugged, we’re talking about the brands that know how to build hype—and the ones that crash and burn trying.

From Liquid Death’s cult following 💀 to product launches that should’ve stayed in the drafts, we’re breaking down how hype can create real magic… or total mayhem.

What’s inside:
• A “What the Duck” rant aimed squarely at Meta
• Why smart hype = sticky marketing
• A round of “How Would We Launch…” featuring dramatic blurbs and product tests (things get weird)

Spoiler: not everything lived up to the hype!

🎧 Listen now and decide for yourself—should you believe the hype?