Rodney Northern is a Managing Partner at the Nucleus Group, CTO at the Behavioral Science Lab, and faculty member at the University of Texas, McCombs School of Business where he lectures and coaches in the curriculum of Innovation & Entrepreneurship.

He has been a corporate executive for over two decades specializing in brand marketing, business/product innovation and human centered design for many of today’s leading CPG organizations.

Through his innovative business approach, market insights and organizational leadership he has led to the development of over $15 billion in sustainable retail sales and services that continue to grow today. As a consultant, he has partnered to helped clients in over 50 different industries including but not limited to; mass market retailers, telecommunications, fast food, automotive, education, the airline industry, banking, adult beverages, consumer packaged goods, retail, cosmetics, nonprofits, health care, wellness beverages and many others. He has also led turnaround work for both profit and not for profit businesses.

In this conversation, Rodney and I discuss the critical importance of leading like an entrepreneur, being authentic and creating an environment for others to be authentic, believing that it will work out, and trusting yourself when making career decisions..

Resources [Books] mentioned:

Servant Leadership: A Journey into the Nature of Legitimate Power and Greatness

Playing to Win: How Strategy Really Works

Value Proposition Design: How to Create Products and Services Customers Want

The Book of Joy: Lasting Happiness in a Changing World

Discover more:

Interested in coaching services, check out Live for Yourself Consulting and Dr. Benjamin Ritter.