In this episode, Sarah and Patricia discuss with Michael the best practices for email sequence creation, tips and tricks of a good email copy versus a bad one, and share ideas around what makes a good email copy great.

Belkins Growth Podcast S2E3: Sequence writing.

The Belkins Podcast tells the stories most business shows leave out. 

Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies. 

You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth. 

The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets. 

Especially now, as AI reshapes how we sell, market, and make decisions.

So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.

🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us

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The Belkins Podcast tells the stories most business shows leave out. Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies. You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth. The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets. Especially now, as AI reshapes how we sell, market, and make decisions. So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it. 🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders ⭐ Liked an episode? Share or leave a review—it helps more people find us

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Belkins Growth Podcast S2E3: Sequence writing.

Belkins Growth Podcast S2E3: Sequence writing.

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