This episode explores the powerful image of Bel Paese (Beautiful Country) and its role in shaping how we see Italy. We dive into the post-World War II era when Italy’s natural beauty, artistic legacy, and cultural richness were promoted both to Italians and the world. Bel Paese was more than just a tourist slogan—it became a unifying national identity, contrasting with romanticized ideas like La Dolce Vita. We examine how this concept, rooted in pride and history, crafted a timeless vision of Italy that still influences how the country is perceived today.