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Ben Affleck's Air & How Audience Data Can Help Cinemas Score a Slam Dunk
Following up on Gruvi’s focus group from CineEurope 2023, this episode of The Cinema Sitdown explores how cinemas can leverage website data and audience behaviour to convert persuadable audiences and turn them into a primary target group. Dom and Nav reflect on this with a recent case study of Ben Affleck's film AIR.
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By GruviFollowing up on Gruvi’s focus group from CineEurope 2023, this episode of The Cinema Sitdown explores how cinemas can leverage website data and audience behaviour to convert persuadable audiences and turn them into a primary target group. Dom and Nav reflect on this with a recent case study of Ben Affleck's film AIR.