Ben Asfaha, CEO & Co-Founder of PipeLaunch, shares his founding story and reflects on the time he has spent at various ISVs like Nintex and Conga as well as Salesforce itself. He provides some tips around how to go about launch the app by taking a detailed mockup to customers & partners to refine their product prior to building out the brand and the value he saw by focusing on the challenge first.

This episode is brought to you by Appiphony. Appiphony is a leading Product Development Outsourcer that has been helping AppExchange partners architect, develop and get their apps through the Salesforce security review, since 2009. Appiphony is the only PDO funded by Salesforce Ventures and its customers include Stripe, Slack, LinkedIn, Docusign, and Salesforce. Visit www.appiphony.com to learn more about how Appiphony can help your organization successfully launch their app on the Salesforce AppExchange today.