“Sometimes we're blinkered. We think we know what our project should be, and we think we know why we're doing it, but we miss out on a whole area of opportunity simply because we're just too blinkered to see it. So giving people that ‘get out of jail free’ card can open ourselves up to some opportunities that we might not otherwise realize.”

 

Ben Aston is a digital project manager and founder of both Black & White Zebra and The Digital Project Manager. He is passionate about understanding customer needs through design research, identifying opportunities based on those insights, and empowering designers and technologists to create solutions. Ben is driven to develop and uncover new opportunities for clients, establishing strong connections with their customers through product solutions that create lasting value.

In this episode of Control the Room, Douglas speaks with Ben about improving meetings through connection, bringing back lost momentum, and unlocking opportunities we may not yet see ourselves. Listen in to hear the key questions Ben asks his team to create positive, impactful outcomes and uncover opportunities for his clients and customers.