Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth.

In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel.

Chapters:

00:00 - The Power of Newsletters in Nurturing Leads

02:57 - From Hair Extensions to Email Marketing

08:59 - The Difference Between Email Marketing and Newsletters

14:49 - Building Trust Through Newsletters

17:48 - High-Intent Signals and Marketing Attribution

23:39 - Incorporating Cold Leads into a Newsletter

26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing

35:17 - The Role of Email Marketing in a Funnel

38:29 - Email Marketing Myths

41:42 - Improving Email Deliverability and Engagement

44:48 - Newsletters as Networking

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Ben Billups and NOBLE Digital:

→ NOBLE Digital: https://www.nobledigital.co/

→ Fwd: https://www.fwdnewsletters.com/

→ Ben's LinkedIn: https://www.linkedin.com/in/ben-billups/

→ Ben's Twitter: https://x.com/BenBillups

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com