Ben Blanco, UK Head of Sport and Entertainment Marketing at Samsung, spoke to SB Weekly about how the electronics giant judges success in a sports sponsorship deal, how and why the School of Rugby marketing campaign with comedian Jack Whitehall and the England rugby union team became such a hit and how he went from a runner on the Harry Potter film series to one of sport's leading sponsor brands.

Ben Blanco, UK Head of Sport and Entertainment Marketing at Samsung, spoke to SB Weekly about how the electronics giant judges success in a sports sponsorship deal, how and why the School of Rugby marketing campaign with comedian Jack Whitehall and the England rugby union team became such a hit and how he went from a runner on the Harry Potter film series to one of sport's leading sponsor brands.

Ben Blanco,&nbsp;UK Head of Sport and Entertainment Marketing at Samsung, spoke to SB Weekly about how the electronics giant judges success in a sports sponsorship deal, how and why the School of Rugby marketing campaign with comedian Jack Whitehall and the England rugby union team became such a hit and how he went from a runner on the Harry Potter film series to one of sport's leading sponsor brands.

Ben Blanco

SB Weekly is a must listen podcast for anyone working in the sports industry or with a keen interest in the business of sport and those who work in it. 

Each episode features an interview with a senior sports executive where Matt Cutler gets to know them, what makes them tick, and the reasons for their career successes to date, a little bit better.

Sports

SB Weekly is a must listen podcast for anyone working in the sports industry or with a keen interest in the business of sport and those who work in it. Each episode features an interview with a senior sports executive where Matt Cutler gets to know them, what makes them tick, and the reasons for their career successes to date, a little bit better.

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Ben Blanco

Ben Blanco