Welcome to episode #89 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Ben Childs, President of Digital Reach agency, to get a better understanding of what it's like running a B2B SaaS demand gen agency. 

You’ll learn:
- What B2B marketing trends do we need to be aware of
- What tactics are working really well for generating demand? Any new ones or is the same ones?
- Winning over the BBDM
- The metrics we should be tracking as a B2B marketer

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Episode #089 - Ben Childs - The Latest B2B SaaS Demand Gen Trends in 2018

Each week The PPC Show covers all the headlines in marketing and paid advertising. We cover Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more! We also occasionally bring you interviews with the movers and shakers in paid marketing. Listen today!

Technology

Tech News

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Software How-To

This week we dive into all the marketing headlines you care about. A new better, faster, stronger Facebook desktop experience is rolling out. Dark Mode is here (Do you really care? Does anyone use dark mode?) on Quora and Facebook.  Pinterest and Shopify team up to take down Amazon. TikTok joins the club of product people copying Snap. JD and Paul feel like terrible sons for underspending on Mother's Day. Sorry Mom! 

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This Week in Marketing News (May 8th, 2020)

Special guest alert! Joe Martinez from Clix Marketing joins us to talk about the Etsy boom, Amazon's copy cat business, Facebook placement tactics, and he successfully sneaks in a plug for his YouTube channel. Best of all, I mistakenly say "YouTube" instead of "Instagram" at some point in the episode...can you find it? Listen Now!

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This Week in Marketing News (May 1st, 2020)

What's going on this week? Atlas Shrugged book reviews meets Google Ads advertiser disclosures as Paul Wicker of TapClicks (you read that right) and JD Prater of Quora discuss the latest headlines in marketing. CVS launches a new ad network, NBC hopes to make TV shoppable, and Twitter is being overrun by video game Tweets. Listen now!

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This Week in Marketing News (April 27th, 2020)

This week Paul Wicker of AdStage and JD Prater of Quora discuss the brand new, very new, totally redesigned, and absolutely new, Quora SuperNew Ads UI. (You'll have to listen to get the joke) Reddit introduces new political ad regulations, Google and Facebook are about to have their first down quarters (in terms of revenue growth) ever, Amazon introduces product-targeted display ads, and BMW shifts (pun!) budget from live sports to eSports. Listen now! 

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This Week in Marketing News (April 17th, 2020)

A week late but still just as exciting! Listen in as JD of Quora and Paul of AdStage talk about work-from-home,  #passiveincome strategies, and all the latest headlines from Facebook, Google, Quora and more. Listen now!

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Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Episode #089 - Ben Childs - The Latest B2B SaaS Demand Gen Trends in 2018

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