“A lot of the magic comes from hand sketching where, because it's imperfect, you often misread someone else's sketch. Your brain auto-fills something that they weren't even thinking. It’s that sort of ambiguity really leads to a lot of interesting different ideas. Someone might be thinking that they sketched something one way, and you interpret it completely differently. Out of that, you get a whole new concept.”

In this episode, I sit down to chat with Ben Hoffman, an industrial designer at Branch Creative. We dig into various aspects of his design process - which he’s applied to everything from printers to humanoid robots. Outside of his design work, Ben also collects a variety of creative hobbies. We get into music, film  photography, and talk about an array of other creative ideas. 

Follow Ben: Personal Instagram | Design Instagram

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