We had Ben Kaluza (Co-founder at NineSixteen Studios) on Ventures to explore the evolution of content marketing for tech startups. "I make videos that look like ads, so brands pay me to make videos that don't look like ads." "As soon as you put a product or service in there, an ad, it just misaligns with your whole feed and people can sniff it from a mile away." "How can you make someone feel like they're going to miss out if they don't watch the video?" "I think we're gonna see just a birth of all sorts of different content - people who are really AI native focused, faceless, full video is AI." You can watch the full conversation with Ben on today's show. Follow Ventures for more.