Salesforce held their Small Business Basecamp event here in Atlanta attended by hundreds of entrepreneurs, startups and small business owners. It was a day filled with lots of great panels, sessions and networking opportunities – all focused on helping SMBs efficiently move their businesses forward.

One of the partners of the event is Zenefits, a cloud-based human resource software provider for small and midsize companies. With human capital management becoming more prominent in companies of all sizes, I had the opportunity to speak with Ben Lazarov, Senior Enterprise Account Executive for Zenefits, to better understand what HCM has to offer growing small businesses.