Ben was one pf Thrasio's first European buys and he's now supporting brands looking to exit.In this episode we discuss:2 clinical things you need in place to maximise your value when sellingWhy planning to sell should be your immediate thought, never "I must sell"Why it's important not to be responsible for everything in your businessCrying to Seller Support at 3amOptions available to you when sellingWhy many brand owners get a fraction of their actual value when working directly with aggrega...