Ben Lively wasn’t always an entrepreneur making waves in the global guitar community.

In fact, back in 2017, he was a listener of Join Up Dots who reached out to me for a chat.

At that time, he was deep in a sales job, hitting targets but feeling the spark fading fast.

The grind was wearing him down, and the dream of having something truly his own kept calling louder and louder.

Like many people at a crossroads, Ben tried a few things… and let’s be honest, not all of them worked out.

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