When Ben McDonald returned to Dubai to join Purple Glow, he wasn’t chasing shiny objects or the flashiest tech. He was chasing meaning.

In this episode of EventNewsDXB, Ben shares why success in event technology isn’t about who has the biggest screens, it’s about creating moments that truly connect. For him, the metrics are simple: engagement, dwell, conversation.

He also talks about designing self-guided brand journeys, using data to give clients real value beyond event day, and how to foster a creative culture that empowers young talent. Ben’s honesty about what works and what doesn’t in the world of event tech, makes this conversation a must-listen for anyone serious about elevating experiences in the Middle East.

EventNewsDXB is supported by Warehouse Four and -45dB

Production Credits:

Presented by: Ian Carless
Studio Engineer & Editor: Roy D'Monte
Executive Producers: Ian Carless & Joe Morrison
Produced by: EventNewsDXB & W4 Podcast Studio

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