In this episode of Built for Creators, Matthew Dunne sits down with Ben, the founder and CEO of Unsociable, one of the UK's top-rated TikTok Shop partners. Ben shares insights into how Unsociable helps brands effectively navigate TikTok’s eCommerce platform, from product integrations and retail strategies to content creation and live shopping experiences.

He delves into his journey from working in alternative health and wellness eCommerce to building a leading agency that pioneers social commerce. The conversation explores the rise of TikTok Shop, its impact on the retail industry, and the evolving landscape of live shopping. Ben also highlights the challenges brands face, the misconceptions about selling on TikTok, and why authenticity drives success on the platform.

With engaging discussions on TikTok's global expansion, the future of social commerce, and some surprising insights into viral marketing, this episode offers a must-listen deep dive into the creator economy and the digital shopping revolution.