This episode features the lovely Ben Mulligan. Ben is the Head of Digital & New Revenue Development at Virgin Media Television. Ben talks about his work in digital focusing on his current role, being future-focused developing the Virgin Media player and new revenue opportunities. He uses his background to research to make informed decisions and speaks about getting his tracking. He talks about the need to get into personalisation giving better packages for their partners and the challenges of devices in the process. He talks about the success of the Love Island Store in Ireland and how he pulled together all the factors for that. This a good episode for anyone looking to understand digital factors in running a large national platform.