Ostrolenk interviews Ben Parr, the cofounder and managing partner of DominateFund, and previous columnist for CNET, as well as co-editor and editor-at-large of Mashable. In discussing his book Captivology, Parr explains the science behind obtaining someone’s attention. Attention is the fundamental currency of the modern economy, Parr argues, and most professions value highly the ability to capture it. Captivology teaches these techniques, including our various levels of attention and what triggers them.

To learn more about Ben Parr and Captivology go to www.captivology.com, www.benparr.com, and follow him on twitter at @BenParr.