Sign up to Recruiting Wisdom (for free) - https://newsletter.gopurpl.io/signup

Ben is currently Global Employer Branding Lead at Boosky. He previously worked in leadership roles at IBM, Tesco & Hootsuite.

He’s an award-winning EVP, employer branding and talent marketing leader with experience across recruitment, culture transformation, learning / leadership development, and consumer marketing.

In this episode we focus on tactics for early-stage and growth companies when it comes to Employer Brand & Recruitment Marketing.

Chapters:

00:00 Understanding Employer Branding for Startups

04:49 Tactical Approaches for Recruiters in Early-Stage Companies

10:32 Balancing Strategy and Immediate Needs

15:22 Flipping the Script on Messaging

20:06 Measuring the Effectiveness of Employer Branding

23:30 Resources for Learning and Upskilling in Employer Branding

Connect with Ben: https://www.linkedin.com/in/the-real-ben-phillips/

Connect with Joe: https://www.linkedin.com/in/joe-atkinson1/

Episode Links:

Ben’s Website: https://www.revealthereal.co.uk/

Joe’s Website: https://gopurpl.io/