In this episode of the Birchal Podcast, host Emily sits down with Ben Read, Co-Founder of Mercha, a company that is transforming the way businesses think about and purchase branded merchandise. From his journey from San Diego to Melbourne and the inception of Mercha, Ben shares the challenges and triumphs of disrupting an industry rooted in traditional practices.

Mercha is not just another merchandise company—it's a digital platform designed to simplify and enhance the experience of ordering promotional products. Ben discusses the problems inherent in the industry that led to the founding of Mercha, particularly the inefficiencies and environmental impacts of traditional promotional products. He explains how Mercha is committed to quality, sustainability, and fairness, ensuring that the products they offer are built to last and responsibly made.

Throughout the episode, Ben delves into the importance of democratising investment through equity crowdfunding, the role of AI in future-proofing their platform, and the lessons learned from early challenges. He also provides insight into the company’s rapid growth and plans for the future, including their approach to expanding and improving their technology.If you’re interested in the intersection of technology, sustainability, and business growth, this episode is a must-listen. Ben's passion for creating a better, more efficient, and environmentally conscious merchandise industry is sure to inspire.

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