What would it take to make you 10% happier? Ben Rubin believes that making small incremental changes, like spending a few minutes a day meditating, can make big impactful improvements in your life. Ben has spent the better part of his career at the intersection of technology and human behavior change. He is the Co-Founder & CEO at Ten Percent Happier, where he and his team are on a mission to convince fidgety skeptics that meditation isn’t as intimidating as it seems. In this episode of the podcast, host Ryan Berman and Ben Rubin unpack the question “How serious is the happiness business?”, which leads to some surprising and thought-provoking revelations. They also discuss how to find sweetness when experiencing sadness, and why if you don’t love what you are doing as an entrepreneur you may be fighting an uphill battle.