Ben Sailer is Content Marketing Editor at WordPress.com. Before that, he lead all things content marketing at CoSchedule as Inbound Marketing Director, where he built SEO systems and editorial workflows to produce some of the best articles in the marketing world.

In this episode of Demandist, Ben leaves no stone unturned. We talk about:

* The attributes for high-performing and high-quality content

* Why processes are important (and how constraint can be a useful tool for creative output)

* Measuring the effectiveness of your content when attribution is difficult

* How CoSchedule ties top-of-funnel content to user sign-ups

* His goals for WordPress.com’s resource content