Ben worked with George at Amazon for just under 2-years before heading over to Kraft Heinz. He set up his first Amazon business during 2016, has just launched a second, and has a third and fourth in the pipeline.In this episode we discuss:Building out your brands identity and ensuring it's consistency across channelsBig takeaways from working at AmazonHow to be aggressive with your Amazon strategyThe importance of localisation when expanding overseasStarting on Amazon with £900#Amazonian #Loc...