Benchmarking Digital Excellence | Work that Wins in Digital - IAB SA

Andrea Quaye and Matthew Arnold

With the 2020 Bookmarks Winners announced on Thursday, the 19th of March, listen in to Episode 5 of Work That Wins in Digital Podcast, where Bookmarks 2020 Jury Chairs, Kalliebree Keynerd, Head of Social for Joe Public Connect and Molefi Thulo, Executive Creative Director for Ogilvy South Africa, share insights from behind the scenes at the Bookmarks 2020 judging.

The Work that Wins Podcast Series 1 is sponsored by Mark1, created and produced in collaboration with Nick Hamman from 5FM and Johann Schwella, MTN SA Creative Director at TBWA\Hunt/Lascaris - out of the IAB SA Agency Council Project WORKS THAT WORKS lead by Robyn Campbell, HelloFCB+ Managing Director.

Our launch episode looks at the bookmark awards 2019, as a benchmark for digital excellence that reflects business excellence.

The Bookmark Awards seeks to recognise and reward digital excellence and empower all members of the digital media and marketing industry to thrive in the digital economy. We're here in the interest of transparency. In the interest of growth and in the interest of equipping you with useful tools to be able to create work that wins. What works, what doesn't, what are judges looking for.

In the first episode, Johann and Nick interview IAB SA Bookmarks Committee Lead and IAB SA Bookmarks 2019 Innovation Engineer judge - Ernst van der Merwe (Ogilvy SA), as well as IAB SA Bookmarks 2019 Performance Marketing Chair - Clare Trafankowska (Head of Digital of Carat, Red Star & Dentsu), on their experience and insights as judges at the 2019 Bookmark Awards. Especially relevant as we commence our 12th Annual IAB Bookmark Awards 2020 timeline. Stay tuned for announcements in the next week.

In the 4th installment of the Work that Wins in Digital podcast, we sit down with Justine Cullinan, Head of Marketing: Mezzanine and Khensani Nobanda, Group Executive: Marketing and Corporate Affairs at Nedbank to discuss the merits of advertising, how to best sell work and what awards mean to clients from the perspective of marketers.

we return to the Loerie Awards 2019, and all the work that won. We sat with Loeries 2019 Digital Communication Judges: Jacquie Mullany, Executive Creative Director of VMLY&R South Africa and Veli Ngubane, Co-founder and Group MD, AVATAR, and discussed some of the winners, how they won and most importantly, what you can learn to win in the future.

In the second episode, recorded at the 2019 Loeries just after the on-site judging, Nick and Johann interview 2019 Loeries Digital Judge - HelloFCB+’s Camilla Clerke and Bookmarks 2019 Judge/Loeries 2019 Judge - TBWA’s Kabelo Moshapalo on trends at the 2019 Loeries.