DO MORE WITH YOUR MONEY

Benchmarks And Return On Effort


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When considering the opportunity cost of investment decisions, it's important to have a benchmark to compare to for perspective around expected returns.

If you believe in the future of innovation, competition, and population growth, the global stock market is an excellent benchmark.

Technology has democratized access to low-cost diversified investing.

With a handful of ETFs, you can access a large portion of the investable global equity market.

Because of the low costs, (lack of) barrier to entry, and reasonable expected returns, the global stock market should be a starting point for comparing the opportunity cost of alternative investments and ultimately return on effort.

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DO MORE WITH YOUR MONEYBy TJ van Gerven

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