It’s officially 89 days away from 2025. Have you been keeping track of your progress? If you have pat yourself on the back as most people never make it this far. Did you know that 90% of people that make New Year’s resolutions quit the second Friday of January? You didn’t know that, did you? The second Friday in January is known as Quitters Day. 

Yesterday,we talked about benchmarking, and the importance of iterating at the very least on a quarterly basis and more frequently based on market factors. Making sense of your benchmark information is an important key that unlocks the doors of opportunity for your brand.