#8 - 2023 Benchmarks Wrap-Up

Welcome to Online People Talking with Jen Barkan! In this episode, Jen is joined by Jessie Suggs o talk workiverseries, 2023 Benchmarks, and onsite leads! Jen and Jessie jump right into the recently hot topic of whether online sales should take over onsite leads and give their expertise into why they advise OSC's avoid doing this! They break open the 2023 Benchmarks Wrap-Up giving a detailed look into last years data and share Q4 numbers as well as state their predictions for 2024. Lastly, they offer some tips on your speed of response!Word On The Street: Should we prospect to onsite sales old leads? (10:48)* Why OSC's Taking Over Onsite Leads is a Bad Idea - Jessie Suggs* Jessie and Jen do not recommend online sales taking on the those leads.* Time is best spent with new customers.* The statistics show it's better for online sales to NOT take care of those leads.* Use your extra time to teach on-site.Topic Of Today: 2023 Benchmarks Wrap-Up (16:59)* Appt Made to Kept Conversion 90%* Lead to Appt Conversion 41% (up from 36% in 2022)* Appt to Sale Conversion 20% (up from 18% in 2022)* Online Sales Contribution 47% (down from 52% in 2022)Skills Check! (37:29)* Speed to lead! Check your speed of response.* Go into your CRM and look at what your average speed is.* Jessie has her apple watch connected to her email.* Only be in a meeting if you need to be. Jump in, do your thing, jump out.