In this episode of Bend Don’t Break, Aaron Switzer sits down with Jeff Knapp, the newly appointed CEO of Visit Bend, to delve into his journey from a humble start in hospitality to leading one of Oregon’s most celebrated visitor bureaus. Jeff shares stories of his early days in the industry, moving from bussing tables to managing Direct to Consumer Sales at Sokol Blosser Winery, where he honed his approach to relationship-driven hospitality. He later took on the challenge of founding Visit McMinnville in 2015, transforming it into a model of sustainable tourism that has been widely recognized, including accolades like the McMinnville Mayor’s Community Pillar Award and Travel Oregon’s Leadership Award.