In this episode of the International Web Effectiveness Podcast, we dive into the benefits of product information management and effective category mapping for businesses. Join us as we discuss how leveraging schema, aggregating product information, and using digital asset management systems can streamline operations and enhance customer relationships.

We also highlight the significance of starting small, adapting to changing requirements, and utilizing insights from tools like Google to improve international product listings and accessibility.

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Hosts: Bill Hunt and Bill Scully

Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-14-benefits-of-product-information-management/Retailers: Google is becoming your new category page by Chris Long

https://searchengineland.com/retailers-google-new-category-page-447069___________________________________________

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Check out our main YouTube channel: https://www.youtube.com/@InternationalWebMastery

Or visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/

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