Customers these days are much more savvy than they used to be and they are more and more aware of what's going on in the world. What this means is that they are also aware of when a brand is not transparent or authentic. It's important to customers that you are open with your ingredients and how you operate your business. Karine Wong, Pharm. D., CEO of My Guiltless Treats shares her experience and advice on why it's important to be transparent and also HOW to be transparent so you can build a better relationship with customers.

If you're trying to grown your food or beverage brand but aren't sure how or you're struggling to get the sales that you're needing, go to aviditycreative.com/schedule-a-call to have a 1 on 1 strategy session with Adam. In this session we'll cover what makes your product unique and you'll leave with actionable items to grow your business easier.