Startup Competitors

Benekiva: Investing in Research as a Key Launch Strategy


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Benekiva is a claims and customer service platform, working to bridge the gap between insurance carriers, policyholders, and beneficiaries. In this episode, I talk with Brent Williams, the founder and CEO of Benekiva about where the idea for Benekiva came from, how it was developed, and the product roadmap for the company. He talks about the process for implementing Benekiva within a carrier’s system, how they made implementation a quick and easy process, and how claims teams became their biggest cheerleaders within their client’s teams. I really enjoyed this conversation with Brent, and I hope you do as well.

Topics in this episode

Completing three years of research to determine the issues within the insurance industry and how they could address them

Building a platform that carriers would pay for

The mutually beneficial relationship between this platform and insurance carriers 

Having two separate development teams

Operating on the Apple model

Sales and implementation with enterprise companies 

Creating a tool that communicates with a company’s existing systems in order to shorten implementation time

Contact Info

Website

Email: [email protected]

Phone: (515) 202-0862

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Startup CompetitorsBy Michael Kelly

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