The Elephant in the Room

98: Benevolent leadership, purpose and fitting in with Sanjani Shah, the Global Head of PR, Body Shop

06.03.2023 - By Sudha SinghPlay

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Shownotes: The angst associated with the imposter syndrome is something that a lot of us have felt or continue to feel at various points of our life. This angst is different to the fear that comes with not being a ‘culture fit’. For decades organisations have weaponised ‘culture fit’ to exclude those who do not conform to the dominant cultural norms in a workplace. The global majority, the neurodiverse, people with disabilities or those on the margins tend to be punished for being different. So much of the challenge across the world is because we like people to fit neatly into boxes. That we expect people to fit in with the our stereotypes, to conform to the dominant culture or workplace norms. Who is or can be Indian/American or British; or who is the ideal team member? Do they comply with our expectation of how they should look, dress, behave….? The good thing is that increasingly people resist being boxed. But, this is not an easy road to take….I recently spoke with Sanjani Shah, the Global Head of PR at The Body Shop about identity, fitting in, her learnings from her career journey and personal purpose. In her own words, she spent her early career trying to fit in and was called a ‘coconut’ (brown on the outside and white on the inside) by friends and family. Accepting who she is and that she is good(great) has taken some unlearning. In the episode we also spoke about what ‘Purpose’ means at the Body shop and how it translates and is embedded in how the organisation communicates. We also spoke about…

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