Benjamin Dennehy is widely known as the UK's Most Hated Sales Trainer. His direct, blunt, honest and truthful assessment of sales either endears him to his audience or causes extreme discomfort. He challenges traditional understandings of the roles played salesmen and prospects. He holds up an ugly mirror and makes those who profess to be sales professionals to take a long hard look into it. Many don't like what they see, and a few hate him for it. You may dislike his style, his dress sense and even his red c c Make Salesmen Great Again cap, but love him or hate him, the logical consistency and truth of what he says can't be ignored or reasoned away.

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