In this episode, I speak with the UK’s most hated sales trainer, Benjamin Dennehy.  

Benjamin has been a mentor of mine for a while now, so I was really excited to have him on the show to give his honest advice and opinion on the world of software sales and how we can all improve, with what he teaches.   

We covered some of the areas that hold software sellers back and where they go wrong within their approach.   

We discussed why it’s only our fault as salespeople when we are behind quota and how it’s important to identify that and take accountability and improve ourselves moving forward.  

As Benjamin says, not everyone will do what he teaches or agree with his approach, but I think he will help a lot of SaaS sellers that want to listen.