Real Estate development company Apex Construction Inc. started operations in 1988 in the midst of a middle-class home building explosion in Barbados. Today 30 years on the company is still intensely focused on the market it wanted to serve back then -. the typical middle-class Barbadian family with dreams of owning an affordable and finished home. In this week’s episode of ‘Backstage with Bajan Brands’, Managing Director of Apex, Benjamin Niles, talks to me about how they intend to keep driving the cost of homes down to keep serving that market.  Talk about holding a position.