Bentonville Values Tourism

On this special episode of “A New American Town,” Visit Bentonville team members Alison Nation, VP of communications and marketing, and Natalie Demaree, communications coordinator, sit down with Visit Bentonville President/CEO Kalene Griffith to talk about how Bentonville has transformed, through the lens of tourism.

As the premier destination marketing organization of the city, Visit Bentonville’s mission is to brand, promote, and sell Bentonville as a tourism destination, improving the quality of life and stimulating economic development. With that mission in mind, the organization has played a fundamental role in telling the story of arts, cycling, and culinary opportunities abundant in the destination. Tune in for the full scoop!