Growth Diaries by Zenoti

Beny Molayev’s journey from $34 a week to 9 salons


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He arrived in America at 17  years old with no money, no English fluency, and no real plan beyond ambition. 25 years later, he has built a nine-location salon empire, created a product line distributed to over 2,000 salons nationwide, and developed a franchising model that’s fundamentally changing how stylists become business owners.


In this episode of Growth Diaries, Beny Molayev, President of Hair Bar NYC, joins host Sudheer Koneru to dive into how he transformed from an immigrant with no English, no license, and no connections into the owner of nine thriving salon locations across New York and Florida.


What You’ll Learn:
  • How to bootstrap a beauty business without investors
  • Why Google reviews and local SEO were game-changers before most salons understood them
  • How to use Groupon strategically to scale without destroying your brand
  • The ‘Hair Doctor’ framework for building a systematic, scalable team
  • How to create recurring revenue through products without cannibalizing your core service business


Beny Molayev is the Founder and Visionary behind Hair Bar NYC, a premier salon chain with nine thriving locations across New York and Florida. With over 25 years of hands-on experience in the hair industry, Beny has built a thriving business empire starting from nothing, immigrating to the United States as a young entrepreneur with ambition and determination. Beyond operating his salon chain, he has developed a comprehensive product line sold to over 2,000 salons nationwide and pioneered an innovative franchise model that empowers hairstylists to become business owners with minimal upfront capital.


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Chapters:
  • [00:00] Introduction
  • [00:41] From Israel to New York with Nothing
  • [07:46] Working Three Jobs to Stay Alive
  • [10:55] Buying His First Salon Without a Client Base
  • [15:09] Discovering Google Reviews Before Everything Else
  • [18:40] Groupon, Keratin, and Scaling Demand
  • [21:53] Why Beny Built His Own Product Line
  • [28:14] A New Kind of Franchise Model
  • [32:11] Hair Doctors and Systemized Creativity
  • [35:59] Expanding to Florida and Making Costly Mistakes
  • [45:43] Advice for New Entrepreneurs
  • [47:44] Redefining Success and Time with Family


Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.


Check out our three most downloaded episodes:
  • Building a glamorous beauty brand that feels like home
  • How Rob Peetoom built a global salon legacy
  • The power couple behind India’s Bubbles and Old School Rituals


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Growth Diaries by ZenotiBy Zenoti