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B.E.P. #58c- Joe De Sena -CEO of Spartan
Today on Brave Endurance Wellness Podcast is Part 3 of the Joe
DeSena CEO of Spartan Races interview. Today we talk about Spartan,
where it came from, his vision and the challenges he has with
growing the sport.
Growing up in Howard Beach, Queens, a territory that was
controlled by the infamous Mafia Don, John Gotti. De
Sena's mother quickly looked to move him and his sister upstate to
Ithaca, NY, just as
Joe was building a small business around selling fireworks, Joe's
mother practiced progressive health and wellness during the 70's, a
time that was certainly foreign to fitness and healthy living. She
introduced yoga, farming as well as raw fruits, vegetables and
extreme endurance to create a healthy lifestyle.
A few years later, with a return to Howard Beach to
live with his father Ralph, Joe adopted his father's
entrepreneurial mindset. At around age 13, Joe created a swimming
pool and construction company that expanded from the Howard Beach
neighborhood all the way through the Boroughs of Queens and
Brooklyn. At the age
of 25 Joe sold his companies and started a journey in finance on
Wall Street.
On Wall Street, De
Sena worked as an equities and derivatives trader and engaged
various outdoor activities ranging from multiple IronMan
races to the Iditarod by foot. In early 2007, De Sena
moved his family to Pittsfield,
Vermont to operate a farm, a bed and breakfast, and a general
store for hikers. In his spare time, De Sena competes in
grueling athletic events like the Ironman
and theFurnace
Creek 508 Bike Race.
Joe has written numerous books,
Spartan Up! and
Spartan Fit!
View all episodes
By Dr. James KelleyToday on Brave Endurance Wellness Podcast is Part 3 of the Joe
DeSena CEO of Spartan Races interview. Today we talk about Spartan,
where it came from, his vision and the challenges he has with
growing the sport.
Growing up in Howard Beach, Queens, a territory that was
controlled by the infamous Mafia Don, John Gotti. De
Sena's mother quickly looked to move him and his sister upstate to
Ithaca, NY, just as
Joe was building a small business around selling fireworks, Joe's
mother practiced progressive health and wellness during the 70's, a
time that was certainly foreign to fitness and healthy living. She
introduced yoga, farming as well as raw fruits, vegetables and
extreme endurance to create a healthy lifestyle.
A few years later, with a return to Howard Beach to
live with his father Ralph, Joe adopted his father's
entrepreneurial mindset. At around age 13, Joe created a swimming
pool and construction company that expanded from the Howard Beach
neighborhood all the way through the Boroughs of Queens and
Brooklyn. At the age
of 25 Joe sold his companies and started a journey in finance on
Wall Street.
On Wall Street, De
Sena worked as an equities and derivatives trader and engaged
various outdoor activities ranging from multiple IronMan
races to the Iditarod by foot. In early 2007, De Sena
moved his family to Pittsfield,
Vermont to operate a farm, a bed and breakfast, and a general
store for hikers. In his spare time, De Sena competes in
grueling athletic events like the Ironman
and theFurnace
Creek 508 Bike Race.
Joe has written numerous books,
Spartan Up! and
Spartan Fit!