Bert Sorin is firmly rooted in strength. He grew up with a barbell in his hands and has helped to make many! He is a 4-time Division 1 All-American Track and Field (Hammer and 35 lb. Weight Throw), Southeastern Conference Champion, former record holder in Weight Throw, and an Olympic trial athlete.   

He is the President and Co-Owner of Sorinex Exercise Equipment. And the founder of Sorinex Outdoors  Sorinex led by Bert and his father are the inventors of hardware and applications to make people more effective, efficient, and safe on the sports field and the battlefield.  Although Sorin never served in the arms forces, his gear is changing the game to provide readiness and rebuilding to the veterans prior to, during, and after their deployments to far off, hostile lands. Bert’s network of veterans, scientists, coaches, and therapists allows for a combination of expertise and support and has been changing lives on both sides of the table. Bert pushes each day to find the best in people and to assist in their exploration of their potential and maximize their value to the cause. Bert is beyond honored to be a part of this team and have the ability to use his gifts to serve those who gave this country so much.  He is a loving husband and father that is teaching his children the importance of the outdoors.