Per Welinder shares thoughtful advice for aspiring entrepreneurs. Start by asking what kind of business you actually want—lifestyle or scalable. Then, give yourself time (3–6 months) to test your interest. Finally, reverse engineer your business plan by identifying what a buyer would pay for it in the future and focus only on building that kind of value.

Key Topics

• How to evaluate what kind of business you want
• The importance of testing long-term interest before committing
• Lifestyle business vs. scalable, exit-focused business
• Reverse engineering a business plan based on value
• Capital efficiency and intentional structure

Quotes

• “What do I want out of the business? That’s the first question to ask.”
• “Spend 3 to 6 months refining the idea. If you're still excited, move forward.”
• “Find out what someone would pay for the business, then build toward that.”
• “Be capital effective. Focus only on what builds value.”