What are the actually useful AI automations for small businesses – and what’s just spam at scale?In this episode of Humans in the Loop, I sit down with fellow South African and automation expert Ferdie Bester, founder of Nightjarr, to unpack what’s really changing in digital marketing with AI, and where the real opportunities are.We get into how large language models like ChatGPT and Gemini are reshaping the buyer journey, why traditional Google Ads and SEO are under pressure, and how smart brands are already adapting. Ferdie shares how his team is using AI to qualify leads, speed up sales workflows and remove manual work – without handing everything over to bots or annoying people with personalised spam at scale.

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