“Does it actually move forward? Does it actually make people feel excited and generate a feeling within them? So when you think about a name, it's going to generate an idea, a feeling, an emotion.“ Today, Bijal (@bijal.launch) will delve further into the topic of renaming your brand and the important factors to consider in creating a name that evokes interest, elicit positive feelings, and emotional connections that will lead your audience not just to be your leads but to be superfans.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(02:26) The process of naming the company and its adaptability as the business evolves.

(05:34) Why businesses should reassess their brand names to ensure alignment and relevance.

(07:45) An example of Twitter's renaming to X, has the potential to create brand power and generate attention.

(9:32) Common mistakes of most business owners when renaming the brand that cost them hundreds of dollars.

(12:31) A model framework that you can follow and do to make a strong brand name.

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