Content writing is the process of planning, writing, and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.

When most people hear “content writing”, they think “writing articles”.

However, writing content isn’t just important for blog posts.

In fact, content writing is important for all types of different content formats, including:

Here are a few tips to make your content more trustworthy.

Most visitors only spend 15 seconds reading an article before leaving. With such a short window of time, your headline and introduction are incredibly important.

Here’s how to create headlines and intros that work:

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