In this episode we revisit and review the most successful eComm Tactics for growth.  We discuss:

Why the basics of traditional commerce still work for eCommerce

The most common misunderstandings and misconceptions about eCommerce

Why unrealistic expectations often cause eComm companies to fail

There are no shortcuts when it comes to building a brand

How Amazon, Shopify, WooCommerce and other current eComm platforms have eliminated friction allowing companies to set up a store front easily, yet they have also caused a false sense of immediate success.

Linear Commerce. Is it better to develop a product and market it to your target audience or use the reverse tactic by growing your loyal audience first and then creating products for them?

Why the basic premise of commerce still applies to eComm.  Providing value to your customers is still key no matter where or how the transaction takes place.

Subscriptions vs Memberships: How and when to take advantage of each approach.

Why email marketing still works.

All that and much more in this episode of MGR Unplugged.

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This episode is brought to you by MGR Agency. Scaling marketing for leading digital brands.

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