Behind The Brand: Jennifer Luongo - Diva Dolly

Today, I'm joined by Jennifer Luongo, the founder of Diva Dolly. Jenn takes us back to how she first noticed a gap in a marketplace and started her very own dance bags and luggage company, all without a background in entrepreneurship or product design. Jenn exposes the secret recipe to manufacturing impeccable products, and how she's navigated setbacks over the years. She talks about times that she thought of giving up but pushed through, and the real importance of relationships in business. Jenn reveals the hidden costs of shipping products, what makes a product stand out, and the science behind choosing design!

Watch the episode here.

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