Best Metrics

Best Metrics for Landscaping & Lawn Care

Listen Later

Christeen Era, co-founder of Green Profit Academy, shares her expertise on transforming the financial health of lawn care and landscaping businesses. She dives into critical metrics like gross profit margins, equipment utilization, and seasonal cash flow management. Christeen offers practical advice on pricing strategies, managing operational costs, and preparing businesses for potential sale or transition, providing valuable insights for entrepreneurs looking to cultivate sustainable growth in the green industry.

  • (00:00) - Welcome to Best Metrics
  • (00:37) - Meet Christeen Era: Financial Health Expert
  • (01:38) - Christeen's Journey and Expertise
  • (04:03) - Understanding the Lawn Care and Landscaping Industry
  • (07:13) - Defining Lawn Care and Landscaping Services
  • (09:54) - Financial Challenges in the Green Industry
  • (14:37) - Importance of Accurate Financial Statements
  • (17:03) - Analyzing Labor, Equipment, and Material Costs
  • (24:24) - Pricing Strategies and Equipment Costs
  • (28:36) - Setting Business Growth Metrics
  • (30:57) - Understanding Growth Challenges
  • (31:46) - Case Study: Rapid Growth Pitfalls
  • (33:59) - Financial Metrics for Business Health
  • (37:57) - Importance of ROI in Business Decisions
  • (42:52) - Managing Seasonal Business Models
  • (56:11) - Market Saturation and Strategic Planning
  • (59:10) - Preparing for Business Exit and Legacy
  • (01:02:13) - Conclusion and Contact Information

    • Learn more about Peerview Data
    https://www.peerviewdata.com

    Connect with Christeen Era
    https://www.linkedin.com/in/christeen-era-profit101
    https://coregrowthstrategies.com
    https://greenprofitacademy.com

    Buy Christeen's book!  https://www.amazon.com/Profit-First-Lawn-Landscape-Businesses/dp/0578908158 

    Connect with Glenn Dunlap
    https://linkedin.com/in/glenn-dunlap

    Sign up to Earmark to earn free CPE for listening to this podcast

    https://earmarkcpe.com

    Download the Earmark CPE App
    Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

    Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app

    ...more
    View all episodesView all episodes
    Download on the App Store
    Best MetricsBy Glenn Dunlap
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    3 ratings