If you want a business that’s surviving and thriving rather than a business that’s struggling, that’s a decision — that’s a choice. You have to make that choice yourself. And the first part of getting what you want is clearly understanding and identifying exactly what that is. See, that’s where law of picture comes in, and law of compass. This is why law of picture is so important. If you have a picture and you use law of compass so you know what direction you’re going, and you surround yourself with people who have clarity and understanding and are attached to that picture — because their picture is inside of your picture — then you can all succeed together.

And then you have a team of people who understand what that is, and you have a clear picture and you have a compass that says we’re going to sail due north, and people understand how they contribute, because their pieces of the puzzle are inside your pieces of the puzzle. Everyone can accomplish the goals together, aligned with shared interests. This is how you build an organization. Everyone understands where they’re going, what the expectation is for how to get there, and that they all need to stretch and understand cause and effect and the process of doing it. And that culture has a high level of accountability. That’s how you grow your business from where it’s at today to the level that you’d like it to be. If you don’t decide exactly where you want to be in business, someone else will make that decision for you.