Best Online Referral Sources for Coaches and Consultants In 2020 | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content

What we've seen over the last several months is that there's been a big shift, a big disruption, of course, in the coaching and consulting industries because of COVID-19, because of this global pandemic.

What I want to walk you through today is here are the ways to get online referrals and what are the best online sources for getting referrals, specifically as a coach or consultant here in 2020, and as we finish out this year and going into 2021, where the best place for you to find those referrals or the best places to hang out, to give value, to make sure that those are turning into actual lead generation sources for you with your coaching and consulting business.

I'm going to give you four different ideas for today, but before we jump into this, you might say, "I don't know how any of this is set up. I don't even know what to do or where those places might be. I don't know, this whole COVID-19 has disrupted so much of my business, my industry." That's why you're here. Just you listening to this, watching this, wherever you might be, you're seeing that this is an opportunity for you to get the traction and then momentum that you need as a coach or consultant. Brush the dust off, pick yourself back up. Let's do this, okay?

The first place that I know that you can get great referrals online is what I call your LinkedIn or Facebook groups. What I'm going to give you today is not necessarily content where you say, "Oh my gosh, this is groundbreaking," but it's saying for all the different options that are out there. You know these options, you probably know all four of these options I'm going to give you. What I'm doing is I'm narrowing down and saying I know these are the top four, instead of the top 25, 30, I could do this, this, this, posting, liking, sharing, tweeting. Oh my gosh, how do you make sure that you're narrowing in on the top three or four that you know will work?

The first one here is LinkedIn or Facebook groups. LinkedIn has started to pour a ton of different emphasis on the actual group, the community aspect of LinkedIn. You don't just go on, you don't just have connections, but you go on and you jump into a small hub, a small conversation as part of a LinkedIn group. Facebook's been pushing groups for a couple of years now because they recognize that people don't just want to be in on a platform, they want to be connected. They want to be in a group that's continuing the conversations that matter to them about topics that are most important to their future, to their interest. Facebook groups are starting to get pretty well overrun, as far as they're fairly well saturated there, millions and millions of groups now, but LinkedIn still is fairly well on the early adoption side of LinkedIn groups.

If you can find a LinkedIn group that's not necessarily tied just into your industry, but into your industry specifically tied to a problem that you solve. It's not just I'm going to join a coaches group, but maybe if I'm helping parents be able to figure out how to be better parenting or if I want to help people who want to get out of, I'm not joining necessarily a coaching group, but I'm joining a group of people who are getting rid of financial debt or getting financial freedom. I would join that group far more than just joining any other group about coaching.

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.