James Dooley and Kazra Dash discuss the best online reputation management companies and break down how ORM strategies work in practice. They explain the difference between removal, suppression and narrative control, including ranking positive assets, pushing negative Reddit threads to page two and using digital PR to reshape brand perception. The episode covers leading ORM brands such as Fat Rank, Elite Reputation Management, Searcheroo and Reputation Pros, and highlights the importance of consulting experts before acting. They emphasise that effective online reputation management requires advanced SEO across web, news, video and image search.